Design firm A2591 took popular tasty products and gave them a minimalist makeover. All the extraneous crap, scrubbed away. Each item gets two version—one with some of the orignal's elements left over. Beautiful typography. Simple, popping colors. Tasteful. Think Cornflakes, without a big goofy picture of cascading milk into a Grand Canyon-sized pit of cereal. We all know what Cornflakes are—we don't need the helpful illustration.
Of course, companies want their products to be as wackily eye-grabbing as possible so that our hands and wallets will do the grabbing next, but it's nice to imagine a world in which store shelves are visually appealing, instead of it looking like an ad agency projectile vomited.