As dorky as you'll look wearing Google Glasses, the idea of augmented reality specs is dripping with potential awesomeness (and guaranteed hilarity). So it's not a surprise that Oakley, sunglass king, is working on its own Google Glasses competitor. Maybe they won't be as ugly as Google's?
If you're wearing glasses, it's a good idea to get the lenses right, right? This could work! Oakley told Bloomberg:
If you're wearing glasses, it's a good idea to get the lenses right, right? This could work! Oakley told Bloomberg:
The beast being Oakley's "heads-up" technology which puts smartphone features into glasses. According to Bloomberg, the glasses will function on its own while also working with a smartphone. The whole system might be controlled with Siri-like voice commands and is currently targeted for athletes first and branch out later. More here.As an organization, we've been chasing this beast since 1997. Ultimately, everything happens through your eyes, and the closer we can bring it to your eyes, the quicker the consumer is going to adopt the platform.