Klout reported that the average Blackberry user it tracks scored a 43.6. The average iPhone user was a 42, while Android users came in behind both at 40.6. The average score on Klout is 20. Justin Bieber scores a perfect 100, baby.
Klout tracks some 80 million people on Twitter, Facebook and LinkedIn. It then purports to measure influence by looking at how one's posts on those networks affect others, and assigns a score from 0-100. It weeds out the bots, and places less importance on follower counts than it does action counts. For example, if you share a link, and many of your followers re-share it, or respond to it, or retweet it, that will raise your score. Likewise, if your network is made up of very influential people, that will also raise your Klout score.
Which sort of explains why BlackBerry users would win this thing. Who gets BlackBerrys? Corporate executives, often C-level types. My guess is that if you looked at the BlackBerry demographic on Klout, it would be an older and more professional user group than iPhone and Android with well-developed networks. Similarly, if you think about how many Android phones are free phones, it makes sense that a lot of those are going to end up in the hands of young people who haven't had the time or inclination to develop the kind of peer networks their elders have.
14 comments:
Interesting facts!
I prefer a Blackberry myself, and from the looks of it, most of the rioters in London are using them as well!
I've never cared for Blackberry devices myself... I guess I'm not influential :(
I prefer iPhone. Blackberry is just too.. old looking in my opinion.
makes sense. I still use my old non-smart phone though so what do I know?!
i'm a BlackBerry user, but i prefer Android =(
This is very true:
Iphone = mainstream people with money & apple fanboys
android = people with lower budgets and those who like app freedom & google support
blackberry = people with money and higher social status...
I know there are exceptions, but mainly it's like that
Blackberrys are standard devices for a lot of companies. You don't see iphones being handed out to executives as much. Partly because of the brand loyalty from the era when blackberries were the smartphone standard.
Check out Pulse Theory
can't even imagine myself using a phone like this :P
Do want!
Most of those people are forced to use blackberries at their big firms. They are not more important, their employers are :p
I could see how the demographics for the blackberry could skew the results, but I like it better than the others.
Makes perfect sense, since blackberries are often aimed at business users
Interesting post. Blackberry user here. Word
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