According to IBM Smarter Commerce, mobile shopping jumped 65.3% on Thanksgiving this year from the same day last year. iPad owners were specifically responsible for 10.7% of all mobile purchases, too. As The Boston Globe suggests, mobile devices not only help us make purchases without having to sit at a computer or get in long lines at a brick and mortar store, but they also allow us to compare prices across multiple outlets very quickly.
Did you sneak your phone or tablet under the Thanksgiving table to make a purchase? If so, for what? More here.
1 comment:
This is so cool haha, can't believe that people used Thanksgiving to shop as if the day after wasn't bad enough haha!
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