Made by Naked & Famous Denim, one of the craziest jeans company in the world, the scratch 'n sniff effect is created by using a coating of micro capsules that hold a bit of 'perfume' which is baked into the surface of the jeans. Scratch it and the scent is released. What's even crazier is that Naked and Famous say the raspberry scent even works after washes (they've washed it 5 times and it's still smelling fresh).
I'm just excited about the possibility of never having to wash my jeans ever again. When it starts to smell, I'll just scratch like mad and release the scent of a 5-year-old fat kid. YES. More here.
6 comments:
This is awesome although I'm a little dubious about the washing thing, I can't see that smell lasting forever as awesome as it is!
This sounds so awesome!
But what if you spill, like, paint all over them? :o
I highly doubt that the scent will last long, maybe a few days at best. It sounds interesting though.
Different!
lol....handy...
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