Samsung Crashes iPhone 4S Block Party, Lures Aussies with $2 Galaxy S II s
Can't say we didn't see this catfight coming after Apple boldly rejected Samsung's settlement offer in Australia, but man, the latter certainly isn't afraid of striking back in its enemy's front yard. The Sydney Morning Herald reports that Sammy's set up a pop-up store merely meters away from Apple's Sydney store, all for just stealing the thunder from the iPhone 4S launch this Friday. The campaign? For the first ten customers each day up to Friday, the Korean giant's offering its Galaxy S II for just $2 sans contract -- no wonder the line's already longer than Apple's, according to the Herald. But of course, Samsung's also effectively funding some of these folks for their iPhone 4S from next door, so it's pretty much a win-win situation for both companies. See? There's always a happy ending, and let's hope that the upcoming Nexus Prime won't add fuel to the ongoing patent dispute.
7 comments:
Wow, that's a great strategy. Let's see how this goes at the end of the day.
Marketing move of the year. Well done Samsung.
Great strategy from Samsung though I hate to see business hijacked. Competition's always a good thing though.
Is that in Australian currency or are you exchanging it to the American currency?
Like a boss...it's not like apple doesn't already have enough of the market anyway.
Samsung is not afraid to flex its muscles; for sure.
And I don't understand the 3rd comment claiming competition is always a good thing; it is not.
I'm just laughing at the fact only 10 people get the phone for $2 and there are a million people in line for it... xD
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