The secret to the kettle's high-speed boiling capabilities is a re-designed heating element inside, as well as a steamless design that traps water vapor before it can escape, condensing it back into droplets of hot water to further the heating process. And since the kettle produces piping hot water in less than a minute, it also means it's more energy efficient than other models using about 22 percent less power to boil a cup of water.
The only downside? A $130 price tag when the kettle's available starting in December. Like with most things in life, if you want it fast you'll have to pay a premium, but in this instance it may be worth it for a pot that actually does boil when you watch it. More here.