Mar 22, 2013

Pepsi’s Plastic Bottle Design Gets a Swirliie

Pepsi has redesigned the shape of its 16-ounce and 20-ounce plastic bottles for the first time in 16 years. Move the arrows on the slider above back and forth to see the a before and after comparison.

The slider isn't meant to be a 1:1 model, of the actual bottle sizes but it gives you an idea of the leaner look Pepsi is going for. The snazzy new shape sure has a refreshing plastic swirl to it, huh? It's more lively than the dated look from 1997.

AdAge reports that the new bottles will begin shipping in April but it could take until the end of the year for the nationwide turnover to be complete. More here.

1 comment:

YeamieWaffles said...

I think it's a good idea to have new bottles after so long with the same type, best of luck to Pepsi with this one, hope it's well received.