The C-shaped dispenser is still manually operated, but it lets you use the back of your hand, which is presumably not the side that needs cleaning, to help minimize the spread of germs. After all, how often do you really clean the pump dispenser that you touched before washing your hands? The answer is probably never. So if for $27 you don't pass along that cold to someone else, the C-Pump design is more than worth its weight in liquid soap. More here.