Call of Duty: Black Ops II is being said to have earned an Earth-shattering $500 million on the first day alone. All across the board, retailers are claiming the biggest selling game launch of all time. Gamestop sold one million copies through midnight launches alone. Amazon has never seen anything like it before.
And of course, CEOs are out to compare their earnings next to movies rather than the competition within their own markets. Activion’s Bobby Kotick seems more concerned with Star Wars and Harry Potter than Halo or Battlefield: