May 23, 2012

The Curious Case of the Upside Down Apple Logo

Joe Moreno spent nine years working at Apple during the Steve Jobs era. Today, he writes about something that bothered Steve Jobs for a long time: the problem of the upside down Apple logo.

Why was upside down from the user's perspective an issue? Because the design group noticed that users constantly tried to open the laptop from the wrong end. Steve Jobs always focuses on providing the best possible user experience and believed that it was more important to satisfy the user than the onlooker.

Obviously, after a few years, Steve reversed his decision.

Opening a laptop from the wrong end is a self-correcting problem that only lasts for a few seconds. However, viewing the upside logo is a problem that lasts indefinitely. More here.


Adam said...

I forgot that they were that way

YeamieWaffles said...

I suppose that it being upside down is a bit irksome, I can see why that would have annoyed poor Steve.

A Daft Scots Lass said...

my hp laptop is the same.

gewrge wackinger said...

Well, aesthetics mean a lot to apple thats for sure

Geek's Paradise said...

Especially with all of the product placement they enjoy these days, it is probably best that they turned the logo right side up.