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Apr 24, 2012

Microsoft Is Losing Mobile Subscribers Faster Than It Can Gain Them

When you run the numbers on Microsoft's mobile platform, it doesn't look good. Despite the debut of Windows Phone 7 about a year and a half ago, the company is losing mobile users faster than it can add them.

For a three month period ending in February, Microsoft nabbed a paltry 3.9 percent of the market, slipping 1.3 percentage points from November and 3.8 points from a year ago, the latest figures from comScore show. Redmond currently lags far behind even BlackBerry, which has been dealing with massive problems of its own, and snagged 13.4 percent of the space in February.

Microsoft's platform has been on a free fall since the end of 2007, the year Apple just about started digging graves for these second-tier platforms by introducing the iPhone. At that point, Microsoft still controlled 36 percent, according to comScore, but by the end of 2009, that figure had been slashed in half to 18 percent.

For the record, Apple and Google are sitting pretty, currently speaking for 30.1 and 50.1 percent of the OS share respectively.

So what, if anything, can Microsoft do to get it back? Or at least, can it stop losing ground? It's banking pretty hard on the new Nokia Lumia 900, and at $100 (with a new contract), the pretty little device is not a bad gadget to bet on. While it's a step in the right direction, Microsoft is on a downward trajectory, and it needs to do something drastic to get people interested in its OS. More here.

5 comments:

YeamieWaffles said...

Honestly I'm not that surprised figures have went down although I feel pretty sorry for Microsoft, their venture into the mobile market just hasn't worked out so far.

Stormtrooper said...

It must succeed, sooner or later.

R said...

Interesting news!

Adam said...

Doesnt surprise me I rather have a droid

BruteBytecode said...

Microsoft is silly. Their mobile stuff was never eye-opening or interesting in the least for me.