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Oct 19, 2011

Google Encrypts Search for Users, Paranoiacs Unsure how to Respond

When Al Gore first created the internet (hard wink, everybody),  the plan was for Big Brother to collect your data, not Silicon Valley titans. Now Google, the company that mainly tends the gates to the web's vast array of information, is stepping up to its "Do No Evil" motto, and making encrypted search the norm -- for account users. While Gmail's long had SSL set as a default login, good ol' Joe Public's had to specifically access Mountain View's dedicated encrypted search page for anonymous surfing privileges. No longer, as Gmail users signed in to Goog's suite of web services will be automatically redirected to https://www.google.com where their searches and results will be hidden from prying eyes. The protection doesn't extend out to web advertisements, so those specific clicks willdeliver the same metric-relevant info that helps marketers optimize their hyper-targeting. 
 
 

5 comments:

Lot's Wife said...

I feel so... safe now.

YeamieWaffles said...

Personally I think this is great news. Results should be kept private when it comes to individuals although I doubt anybody is harmed either way at the end of the day.

Phil Hong said...

Pretty interesting...
How sure can we be that this is actually going to be "encrypted"?


Phils Creative Works Blog

Max Silver said...

Great news!

Nokel said...

oh no, people were looking at what I was searching without my permission? I'm shaking in my boots -_-

the only reason you should be worried about things like that is if you're looking for weapons grade plutonium or are stupid enough not to block tracking cookies L: