For his documentary Secrets of the Superbrands, Riley talked to fans, industry executive, and even porn stars to find the reason behind such brand fanaticism. But it wasn't until he met the Bishop of Buckingham that he stumbled upon his answer. While talking to the Bishop, he realized the extreme dedication people have for Apple mimics the devotion religious people have for their faith. He found his proof in an MRI study of Apple fans. The same part of the brain that responds to religious images also responds to Apple products.
So the next time you are feeling a bit snarky, find a fanboy stroking his MacBook air, and call him a religious zealot. If he protests, point him to Riley's film.
14 comments:
Hah, now when you say it, it actually makes some sense. I can't understand how one can be that dedicated to anything though, it's beyond me.
applefans are worse than religious zealots
i too not a fan of that sort of dedication, they act like promotion whores...
This makes a lot of sense! This hypothese is simple but still great!
Haha and their messiah is the humancentIpad
At least they dont go around protesting funerals.
i would never w8 in line just to buy a phone lol
yes it is
Heh, so will Steve Jobs must be jesus or something. Just waiting when he dies and comes back to life.
They are being brainwashed!
Hey, if appleretards wanna appleretard, they can waste aaall the money they want.
never understood why people do this, its absurd
That picture just makes me think... Oh Asians...
jedi sean here ;)
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