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Mar 22, 2011

Dolby Introduces Lighter, Cheaper 3D Glasses To Better Compete With RealD and IMAX

Dolby has been working on getting the cost of its 3D glasses down since bringing Infitec color shift technology to theaters back in '07. These should please theater operators by being cheaper than the old ones -- down to $12 or less per reusable pair from $17 last year and $27.50 the year before that -- and hopefully cinemagoers by being lighter, with a new multilayer optical film from 3M and redesigned frame to help block extraneous light. There's also RFID tags to help keep them from walking out of the moviehouse, and it claims they will fit over 98 percent of prescription glasses. So far RealD has lead the market with its cheaper glasses, multiple styles and home HDTV cross-compatibility, while IMAX is synonymous (usually) with big screens.

11 comments:

Poetry of the Day said...

one day i will be able to own some

Biff Tanner said...

Alright time to get a bakers dozen.

Crazyy guyyy said...

Bakers dozen? i think i'll stick to a normal dozen.. am not as ambitious!

Lenny said...

thanks for posting that :)

Georgio Lombardi said...

whoa! i would by them D:
awesome blog btw. following :)

G said...

very nice!

Jay.CA said...

waiting for the day when we won't need glasses.

Agustin Creevy said...

3d glasses gives me headaches :(

Major.Mack said...

im gonna get a pair just to wear driving my convertible

Agustin Slater said...

3d is niceeee

Jason said...

interesting to see how this might affect the industry